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social media integration in contact center
How to Integrate Social Media in the Contact Center?

Contact centers usually focus on customer support and customer care campaigns. The main mode of communication in contact centers is voice calls. Even in the 21st century, voice calls have been the major mode of communication to listen to the customer queries and concerns and providing them the required support and satisfactory responses.  As technology is moving fast, customer habits have also started shifting. The more communication channels have started adding up. Customers have been demanding the best customer support via different communication channels. This is the reason businesses have started adding omnichannel communication into the intelligent call center software.