Gathers, manages, and prioritizes market/customer requirements.
Acts as the customer advocate articulating the user’s and/or buyer’s needs.
Works closely with engineering, sales, marketing, and support to ensure business case and customer satisfaction goals are met.
Has technical product knowledge or specific domain expertise.
Defines what to solve in the market needs document, where you articulate the valuable market problem you’re solving along with priorities and justification for each part of the solution.
Runs beta and pilot programs during the qualify phase with almost final products and samples. In Agile environments, regularly reviews completed work and checks with customers to ensure that it meets the customer expectations.
Is a market expert. Market expertise includes understanding the reasons customers purchase products. This includes a deep understanding of the competition, and how customers think of and buy your product. Product Managers need market research and competitive analysis skills to complete these tasks.
Acts as the product’s leader within the company.
Develops the business case for new products, improvements to existing products, and business ventures.
Develops positioning for the product.
Recommends or contributes information in setting product pricing. This point isn’t true in all industries, especially, for example, insurance; however, an awareness of competitive pricing is part of what companies expect you to provide as part of the pricing decision.
Skills / Requirements:
Excellent organisational and leadership skills
Ready to adopt any technologies
Ability to Handle multiple Teams
Excellent time management and the ability to meet deadlines
Able to wear multiple hats and juggle multiple projects simultaneously
The ability to work effectively with other professionals
Persuasive, encouraging, and motivating
Excellent verbal and written communication skills (fluent in English mandatory)