A majority of call center solutions available nowadays are blended call center solutions. You can run inbound and outbound campaigns using the same software for the contact center. This platform helps you generate and increase capital and we will see how in this article. 1. Deliver better customer service Using inbound features of blended contact center software, you can attend to all customer queries and concerns more professionally. You can also use call center omnichannel software offered by one of the omnichannel solution providers to offer omnichannel customer support to your clients. Delivering better customer service helps in winning customer trust and loyalty, which will keep adding to your capital.