Generating new leads and business is a common task for any business. In the call centers, usually agents are occupied in handling customer care or outsourced customer campaigns. Freeing up some agents from the client projects and putting them to generate leads might not sound a good idea to many. At the same time, no new lead generation or sales would result in strangled success and growth.
Is there any middle way out?
Yes, there is.
If you are using an intelligent call center software solution, it has many amazing features, which can be used to generate more leads, qualify them, and increase sales. Continue reading to learn about some of these features and functionalities of intelligent call center software, which can let you generate leads without putting any agents in the process.
One of the amazing features available in the intelligent call center solution is call broadcasting, which is more popularly known as voice broadcasting. Once the voice broadcasting message is configured, on a fingertip, supervisors can send a voice message to thousands of leads in the selected lead list. It will play a voice message once the lead picks up the call. Not only this, but it can also collect information from the lead. For example, if he or she is interested in getting more information by talking to a representative or getting a link to check a free demo, the voice broadcasting feature of the intelligent call center solution can collect that information and show it in the reports.
It works similar to the call broadcasting feature, but it can be used differently. Once you run a lead generation campaign using a voice broadcasting feature, you can run an outbound IVR (Interactive Voice Response) based campaign. The IVR here gets used to qualify the leads by asking them the right questions and get a response for each. Likewise, this feature of the intelligent call center software can also be used to know the interest of prospective customers and then run a lead generation campaign using the call broadcasting feature of the intelligent call center solution. The major advantage of outbound IVR over call broadcasting is it will not only ask multiple questions, but it will also guide the caller through a whole questionnaire and the next question can be asked based on the answer to the first question.
With the advent of WhatsApp and other communication channels, the usage of SMS has reduced, but not declined completely. In fact, according to studies, it has a more open rate than emails. Therefore, you can use it as an alternative to voice broadcasting for lead generation. To use this feature, you will need to have SMS as a communication channel in your contact center software.
These are the top 3 features available in the intelligent call center solution for lead generation and qualifying processes without occupying agents. Even some products can be sold by using these features of the intelligent solution without adding agents. Why don’t you get in touch to get more details about the same and book a free demo?